Services
We design, build and look after web and app products.
Websites, apps, the admin systems behind them, and the AI tools that save a small team from hiring a big one. Phil leads every project from the first call to launch day, with trusted freelancers when a job needs them. Senior people decide what's worth building. AI does the typing.
What we build
Websites, apps and the systems behind them.
Whole platforms
Everything members and staff use, from the website and apps to the admin, in one codebase.
Purpl: a website, two apps, a browser extension and a 108-screen admin
Read the case study →iOS and Android apps
Native-feeling apps built once for both stores, that keep working when the signal doesn't.
CardMedic: on the App Store eleven days after the first line of code
Read the case study →Business systems
The software a business actually runs on, replacing the spreadsheets and ageing systems it has outgrown.
John George: a warehouse system running every pallet, live in sixteen weeks
Read the case study →Websites your team runs
Sites your own staff can update without asking a developer, built to stay fast and tidy.
Hanover: nearly 5,000 edits by its own team since launch
Read the case study →Launches with a fixed date
Campaign sites and products that have to be ready on the day, in every language they need.
Bupa Express Your Health: eight languages, built in nine weeks
Read the case study →AI tools that know their limits
Assistants and automations that work from your own data, hand over to a person when they should, and never get near the button they shouldn't press.
Purpl: disputes won went from 25% to 73%
Read the case study →Recent work
Two of the bigger builds.
NextJS, React Native, Expo, Chrome extension, Stripe, Supabase, AI
Purpl
A website, two apps, a browser extension and a 108-screen admin, and disputes won up from 25% to 73%.
Read the case study →
Laravel, Vue, PostgreSQL, React Native, Expo, ERP integration
John George
Three ageing systems replaced by one, live in sixteen weeks, with a parallel run against the old system before it was switched off.
Read the case study →How we work
Shape, Build, Grow.
Three ways in. Prices are published because you shouldn't have to book a call to find out whether you can afford it.
Shape
You've got an idea, or a product that's stalled. You're not sure what to build first.
A few days working out what's actually worth building, what it'll take, and what it'll cost. You come away with a plan you could hand to anyone, including us.
£1,500–£2,500
2–4 days, fixed fee
Build
You know what you need. Now it has to exist, and work properly.
Your product, designed and built end to end in working milestones. The same senior lead from the first call to launch day. No hand-offs, no junior learning on your budget.
£5,000–£40,000
Fixed fee, scoped in Shape
Build / Foundation
£5,000–£10,000
A focused first version, or one well-defined system
Build / Core
£10,000–£25,000
A full product with accounts, payments and an admin side
Build / Full
£25,000–£40,000
A large platform, or several connected systems
Every product is different, so these are ranges. Shape ends with a fixed price for your Build, so you know the number before you commit.
Grow
It's live. Now it needs to keep getting better without you hiring a team.
Ongoing time each month to fix, improve and extend what's there, from the people who built it and know where everything is.
£1,000–£2,500/month
Already built something with AI? Start with an audit →
The sensible questions
What if something happens to you?
It's the right thing to ask a small studio. Here's the answer.
Your code, your accounts
Everything lives in your own code repository and hosting from day one. Nothing is held hostage on our side.
Documented as we go
Every project comes with a written handover: how it works, how to deploy it, and what to watch. Another developer could pick it up.
A bench, not a solo act
We work with a small bench of trusted freelancers who already know how we build, so there is always someone who can step in.
A cap on concurrent work
We limit how many builds run at once, so nobody's project is squeezed by someone else's deadline.
Fit
Is this for you?
Probably, if
- An ambitious idea or a stalled product, and a real budget to build it properly.
- You'd rather work directly with senior people than a team with a project manager in between.
- You want it built fast because of AI, and decided well because of experience.
Probably not, if
- A small, well-defined task. A good freelancer will do it for less.
- A build so large it genuinely needs several people working in parallel.
- You need a big team on site as reassurance rather than as a practical requirement.
Next step
Tell us what you're trying to build.
Book a 20-minute call with Phil. If it's a fit, the next step is Shape: a plan before a price. If it isn't, you'll get an honest “that's not for us” and a pointer to someone better suited.