If you don't know who Justin Fletcher is, find someone under five and watch their eyes light up. Mr Tumble, Gigglebiz, Something Special—he's a CBeebies institution.
Justin had a collection of children's apps and needed somewhere to promote them. Simple brief: make it easy for parents to find and download the apps, regardless of whether they're on iPhone or Android.
One-page site, laser-focused on one job: get people to the right app store as quickly as possible.
We integrated smart app banners and deep links so the site detects what device you're using and sends you to the right place. iPhone user? Straight to the App Store. Android? Google Play. No confusion, no wrong links, no frustrated parents.
The design matches Justin's colourful, playful brand—instantly recognisable to anyone who's spent time in CBeebies territory. It needed to feel right for the audience while still being functional for the adults who'd actually be downloading the apps.
The site does exactly what it needs to: connect young fans (via their parents) with Justin's apps. It's been ticking along reliably for years, driving downloads without requiring any maintenance.
Sometimes the best solution is the simplest one. A landing page that works perfectly beats a complex site that confuses people.
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