Pecan is a fintech startup—company expense cards with real-time budget tracking. The product was ready; they needed a marketing site that could grow with them.
Startups iterate fast. The messaging changes, new features launch, the target audience shifts. A rigid website with fixed page templates becomes a bottleneck. They needed something flexible.
We designed and built the site on Craft CMS, using matrix fields to create a library of reusable components. Think of it like a box of Lego: headers, feature blocks, testimonials, pricing tables, CTAs—each one a self-contained piece the team can arrange however they need.
Want a new landing page for a campaign? Drag in the components, add copy, publish. No developer required, no waiting for the next sprint.
The visual design reflects the product: clean, modern, trustworthy. Fintech sites need to feel professional without being boring, and approachable without being flimsy. It's a narrow target, but we hit it.
The site launched and immediately started doing its job: explaining the product and capturing leads. More importantly, the marketing team could update it themselves.
Six months later, the homepage looked different. New messaging, new structure, new priorities. Same components, rearranged. That's the point of building flexible systems.
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