Snowbombing is Europe's biggest snow and music festival—over 100 acts, Austrian Alps, sold-out crowds. The website has to handle a specific challenge: the lineup announcement.
The moment they announce headliners, traffic explodes from a handful of visitors to 20,000+ in minutes. Social media goes mad, everyone clicks through at once, and servers that were quietly ticking along suddenly have to handle an avalanche.
We've worked with Broadwick Live on Snowbombing and their other festivals for years. Part development, part sysadmin, part firefighting.
The WordPress site gets regular updates throughout the year—new content, design refreshes, feature additions. But the real work is in the infrastructure. We've configured aggressive caching, CDN distribution, and auto-scaling to handle traffic spikes without falling over.
Lineup announcement day is always tense. We monitor traffic in real-time, ready to scale resources or activate emergency measures if needed. Over the years, we've learned what works: pre-warming caches, disabling non-essential functionality during peak load, and having a rollback plan ready.
The site also handles ticket sales integration, accommodation bookings, and all the practical information festival-goers need. When you've got people planning trips to Austria, the site needs to work reliably.
Multiple lineup announcements without downtime. That's the metric that matters. When the social media storm hits and everyone tries to see who's playing, the site stays up.
It's not glamorous work—nobody notices when infrastructure works properly—but that's rather the point.
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