Perx had built a clever product—a rewards platform that lets businesses send instant, real cash rewards to staff. No gift cards nobody wants, no points systems nobody understands. Just actual money.
The problem? Their website didn't match the product. They needed something that conveyed "modern fintech" rather than "we made this in 2010."
Melanie Sramek-Bennett created a bold brand identity—bright pinks, clean lines, confident typography. Our job was to translate that into a website that loaded fast and worked everywhere.
We went with Craft CMS, which gave the marketing team flexibility to update content without involving us for every small change. The real focus was performance—Perx's audience includes HR managers evaluating platforms, and nothing kills a sale like a slow website.
Page transitions use JavaScript to keep things snappy, loading new content without full page refreshes. The result feels like a modern web app while still being a marketing site their team can manage.
The site launched and did its job—looking professional, loading quickly, and giving the marketing team independence.
It's the kind of project where success means nobody notices the technology. They just see a company that looks like it has its act together.
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