You know that Sky Sports feature where Jamie Carragher and Daniel Sturridge compete to guess football transfers from the fee and clubs involved? We watched it and thought: that would make a great game.
Twenty minutes later we'd registered the domain. A week later we had a working prototype.
The concept is simple: you see a transfer fee and the buying/selling clubs, and you have to guess the player. £75m from Monaco to PSG? Should be obvious. £35m from Hoffenheim to Liverpool? Harder than you'd think.
The tricky part was making it genuinely challenging without being frustrating. Too easy and it's boring. Too hard and people rage-quit.
We scraped transfer data for the top 100 Premier League signings and built the game in React with Redux handling the game state. The Node.js backend serves the data and tracks scores for the leaderboard.
The UX focuses on speed and satisfaction. Quick animations when you guess correctly, immediate feedback when you're wrong, and a progress bar that keeps you pushing for 100%. We tested extensively to get the difficulty curve right—most people will nail the obvious ones (Pogba, Van Dijk) but struggle with some of the more obscure big-money moves.
Mobile was critical. Most traffic comes from people playing on their phones during lunch breaks or commutes, so the whole experience is designed thumb-first.
It went mildly viral in football Twitter circles. People share their scores, argue about which transfers they "should have got," and generally get competitive about it. The viral loop is organic—finish the game, screenshot your score, post it, challenge your mates.
Another side project that scratches our "build something fun" itch.
T: 07512 944360/[email protected]
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