Downlands Community School had invested in a proper rebrand—new visual identity, beautiful brochures, the works. Their website hadn't kept pace. It looked like it was from a different school entirely.
School websites have specific challenges. They serve multiple audiences (parents, students, staff, prospective families) who all want different things. They need to be easy for non-technical staff to update. And they need to work on whatever device a parent happens to be checking on the school run.
We took the new brand guidelines and translated them for the web. Same colour palette, same typography, same overall feel as the print materials. We added a custom icon set to aid navigation—school websites can be information-dense, and visual cues help users find what they need.
WordPress was the obvious choice. Teachers and admin staff needed to post updates without calling IT. We built a straightforward admin experience with clear content types: news, events, curriculum information, policies.
The responsive design was non-negotiable. Parents check school websites on phones between meetings. Students look things up on tablets. The site needed to work everywhere without being a simplified "mobile version."
The school got a website that matched their new identity and actually worked for everyone who needed to use it. Staff could update content themselves. Parents could find information quickly. The design agency's work translated properly to digital.
It's not flashy work, but that's not what schools need. They need reliable, maintainable, and professional.
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