Casillero Del Diablo
In 2015 and in partnership with Sky Movies, this household brand ran a competition to win a trip to Los Angeles.
Bottles were sold with collars carrying a unique prize code. Amillionmonkeys built the web application that managed these prize codes, recorded participant details and ensured the competition ran within various legal limitations.
The API was built using Laravel and the front-end was powered by React.
The promotion has run for four consecutive years, attracting over one million entrants and was awarded silver prize at the 2016 IPM Awards