BBC Brand Lab

BBC Brand Lab was a campaign to promote the BBC brand worldwide, alongside its most valuable assets, programmes like Top Gear, Dr Who and Sherlock.

Our role in the project was to produce a customisable mail template for DotMailer. While design we were provided (pictured above) was impossible to implement for some mail clients, we were able to progressively enhance our template so that look of the mailer improves where features are supported.